Have you ever wondered why the iPhones are costly? One of the prominent reasons is the advertisement cost, and again the brand positioning, which curtails down to the methods(or objectives) of advertisement. It is hard to imagine but is actually a fact that Apple spent $1.8 billion the previous year to advertise its products. No wonder it was able to sell 217.72 million units of iPhones the same year. It doesn’t take rocket science to tell that advertisements had a magnificent role to play in this giant feat. Part of the reason the advertisement strategy was successful was because the advertisements were intelligently designed and smartly presented with the sole focus to turn heads, sway people to Apple centres and make them buy the product. Such is the influence of advertisement on people today in creating a need or want. The mere purpose of the economic system of capitalism is profit and the prime way it is achieved is through marketing through highly influencing advertisements.
Designing is a plan on how a product will come out to be, it lays out the specifications of the product and displays its pros, but until and unless it is not advertised well, the real value of the design can’t be gauged and so design and advertising must always go hand in hand. Such a harmony between design and advertising yields more profit. If both are treated independently, then it would be difficult to materialize substantial potential gains as neither is capable to stand alone. Without advertisement; the design is just like a ship at a harbour, not fulfilling its purpose of crossing shores. Similarly, the lack of eye-candy designs makes it impossible to attract one to a specific advertisement. Hence, it is important that they both go hand in hand.
The beauty and limit of an advertisement lie in the fact that it is aired for a short period of time. If it is able to achieve its purpose it gets etched into the minds of viewers for so long that they sight the standing elements of the ad to their fore-bearers too. But, if the same advertisement fails to garner support for its product, it is a miserable failure. Due to this, it becomes utterly important that the art of designing advertisements be mastered diligently. For this, Mages; an educational institute for excellence, based in Singapore brings a special amalgamation of design cum advertising course to make the product go beyond boundaries.
MAGES Institute of Excellence not only tries to prepare the learners to know the basic tools, software’s and theoretical aspects to create a master piece advertisement but also lays keen emphasis on the subtle nuisances and nitty-gritties that often get neglected otherwise. It strives to make people know not just how to create an aesthetically appealing, monetary and materially feasible advertisement but an advertisement which creates a humane emotional bond with its viewers.
They help to create advertisements which not just make people buy and relate to the product, but also establish a connection with the brand.
The institute aims to bring the best from its students and nurtures the corporative culture in them by incorporating skills to work under gruesome deadlines and pressure so that they are prepared for the real-life scenarios as well. ‘Design is intelligence made visible through advertisement’ a good designing does half of the work done by the advertisers. The institute offers diploma, graduate, postgraduate diploma, professional short courses in the field available.
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